Buoy Health
Buoy aims to better the health of every person in the world. Though the app is driven by highly advanced analytics and technology, the customer experience feels deeply human. This design achievement is what allows Buoy to provide everyone, everywhere access to the medical guidance they need in a way that feels safe and supportive.

The logotype is carefully crafted, with rounded letterforms that bounce and roll as a buoy might in the sea. The supporting visual system, largely driven by free-flowing continuous line drawings, serve to carry each user confidently on the journey to better health.

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