Daymaker
Spreading the love
Situation
CommuniGift (as it was originally named) had a bold vision – to change the world by inspiring the big hearts of little kids. Unlike typical monetary donations, this direct giving platform allowed users to purchase tangible items for a specific child in need. To inspire engagement, the brand needed to connect users to the true need while remaining fun, bright and optimistic.
Solution
Everything about the brand was rooted in the joy of giving. The new name captured the feeling of making someone’s day while the visual identity boldly captured the concept of physical gifting. By making it easy for parents to share their values of compassion generosity with their children, we created a path for deep, ongoing relationships with the brand.

Brand strategy Sparkfire Ventures

“At every step of the project, Sam wanted what was absolutely best for us. He knew exactly how to balance our desires with his expertise in the space. His work will ultimately play a huge role in dictating our success as a fast-growing technology company.”

Thomas Doochin, Co-founder and CEO, Daymaker

“Branding was something we knew we needed to do, but we just kept saying we’d get to it when we had time. Pencil Worx went off and did an incredible amount of work without needing our continual inputs. We got to run the company while the magic happened. There are probably other firms as capable as Pencil Worx, but I doubt there are as many that as are joyous to work with.”

Jack Wohlfert, Co-founder and Lead Developer, Daymaker


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