Facility
A cut above
Situation
This premium men’s hair studio was founded by Brendan Dailey, a true artist and innovator. His 6 chair salon had the exclusive allure of an old-time speakeasy. To succeed, the brand needed to captivate and inspire curiosity, and capture his personal mystery and magic.

Solution
Everything about the brand was sophisticated yet understated. The logo is set vertically with the letter “A” open like scissors, poised and ready to cut. The premium black mirrors Dailey’s personal penchant for black clothing while the filigree of the scissors allude to the tattoos that adorn his body.
“Pencil Worx really captured what we’re all about. It helps us stand out from the rest.”
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Brandon Dailey, Salon owner

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