Theatre Forward
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Situation
Over the previous decade, attendance at performing arts events had steadily declined. Theatre Forward aimed to bring live theater back to the mainstream, making it more accessible and hip for younger generations.

Solution
Quite the opposite from fading away, the progressive boldness in the logotype aligned perfectly with the organization’s mission. The sans serif typeface was contemporary relative to the more traditional theaters, ushering in a fresh, bold voice for the organization.

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